Ford’s social media star, Scott Monty talks about leaving, according to AdWeek. Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn’t be a total shock to those who know

6 key shifts in thinking about social media, according to Entrepreneur. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What pl

An introduction to data-driven decisions for manager who don’t like math, from Harvard Business Review. Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external

The psychology of color in marketing and branding, according to Entrepreneur. The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’

Four email marketing tips to help you get the most out of gmail, from Marketing Profs. In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make

The basic building blocks of a website, and their costs, from Entrepreneur. Thanks to developments in technology, the vast majority of us don’t need to spend thousands of dollars on a website. There are solutions even a tech neophyte can use to bui

Top brands now testing Pinterest promoted pins, according to Search Engine Watch. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an un

How you can generate more qualified leads with Google AdWords and call tracking, from Marketing Profs. You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages;

There is no denying consumers are using online resources to educate themselves before ever setting foot on the dealership lot. In fact, nine out of ten consumers begin the process of purchasing a car through internet research, with 47% of these queri