9 advanced and ethical techniques for spying on your competitors online, according to Entrepreneur. Want to spy on your competitors? The information you need is publicly available and freely accessible. In this article, I’ll show you the tools and

lab·y·rinth ˈlab(ə)ˌrinTH/ noun 1. a complicated irregular network of passages or paths in which it is difficult to find one’s way; a maze. It’s official, almost everyone that is looking for an easy, direct passage to a set of keys from

Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them with a treasure trove of information to which they never before had access. Faced with a plethora of data, many automotiv

No matter what you’re selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In fact, there are probably too many. The difficulty with most of the books is that they tend to te

Let’s look at a dealership which buys data from different sources, utilizes it to profile targets, and then moves ahead to design, develop and deploy a fantastic multi-channel strategy. The dealership has managed to deliver a congruent experience a

If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan?  Would you even know where to begin fortifying your plan to protect your com

Auto industry continues to grapple with challenges of cyber threats, according to AutoBlog. A telephone is not a telephone. It’s a computer that makes phone calls. A refrigerator is not a refrigerator. It’s a computer that keeps food cold

10 changes to the Facebook page layout, from Social Media Examiner. Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design for Facebook Pages. It took a

10 marketing lessons from the World Cup, according to Marketing Profs. More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating