Auto brands much leverage mobile to reach millennials, according to Mobile Marketer. The United States is shifting to a society defined by smartphones from one defined by cars, raising pressure on marketers to deliver experiences that reflect millenn

Hot app speeds up videos, offering new creative possibilities, according to AdWeek. Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is t

How to close the gap between sales and marketing, according to Marketing Profs. In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command th

Over the past several years, mobile web use has nearly tripled, and now delivers more than 30% of web traffic. And though mobile users were assumed to skim headlines instead of actually reading articles, recent studies have shown that more and more u

Findings: Tiny ad formats with targeted offers drive more than 4 in 5 website leads; Gradually ramping up value of published offers saves $18,000+ a month Dealers spend a pile of money to drive traffic to their sites, but there has been almost no res

When you look at successful businesses in the United States, the automotive industry stands out. Granted, car lots can be the butt of jokes at times, but the fact remains that there are millions of cars on the road, and many of them came from an auto

Everything you need to know about the Millennial consumer, according to Entrepreneur. No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive

7 myths about big data dispelled, according to Ragan. Big data: two words that invoke strong feelings in business and marketing. Everyone knows big data is out there and that they have it; they just don’t know what to do about it. Because of th

The dealership seller’s market remains incredibly robust. Despite our industry’s slowing growth rate (1% increase in sales year over year in June 2014), dealership profits remain high and buyers are willing to pay big blue sky multiples on high p