Supercharge Your PPC Workflow, from Search Engine Watch. There are a never-ending number of tasks needed for successful PPC workflow. Sometimes it feels like there is too much to do and too little time to do it. Establishing a routine for PPC optimiz

Why your data scientists need to be storytellers, according to Marketing Profs. You’ve probably heard or read this stanza from Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner”: “Water, water, everywhere, / And

There are two kinds of customers who come in for automotive shop repairs. The first is no stranger to turning a wrench. She would do the job herself if she had a lift at home. In years past, plenty of customers fit that bill. As engines and the neces

Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are all the rage. Most veteran marketers will tell you that mobile advertising and video marketing are the two hottest digital channels most de

With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the dealer lots, inventory management has become even more important for dealers and remarketers. Maximizing profit in these conditions offers new c

As auto marketers start gearing up for 2015, news from the car industry continues to be good: car sales are expected to hit 16.77 million this year, outstripping both last year’s rate and the consensus forecast. But why stop there? The improved eco

Closing is defined as everything you say or do that moves the sale forward. In golf, games are won or lost around the green on the shortest shots, not on who can hit the ball the farthest on the first shot. The same is true with closing – “What�

Successfully connecting with your online leads is essential for ongoing growth. Many leads come in through your website and online advertising campaigns, and many more check out your website before visiting your dealership. If you can’t maintai

I was recently asked to speak on the habits of highly effective office managers and controllers. Over the years, I’ve had the pleasure of training some of the best Super Controllers, many who have gone on to be CFOs, General Managers and even Deale