Online F&I product sales a ‘struggle’, from Automotive News. Driver’s Village has readily embraced offering credit approvals on its e-commerce site, dvoffers.com, but it has yet to sell extended service contracts and other F�

In-store kiosks put F&I right in front of customers, from Automotive News. Michael Fastman believes in the power of putting finance and insurance products at customers’ fingertips. So he is buying kiosks for BMW of Silver Spring, in Silver

AutoNation plans mid-December rollout of digital storefront in Florida, from Automotive News. Company promotes 5-step buying process, called SmartChoice Express Starting Dec. 11, customers of 30 AutoNation stores in south Florida will be able to use

The high-tech dealership of tomorrow will be – surprisingly – more human, from Crain’s Detroit Business. In just one year, buyers went from spending an average of 60 percent of their time shopping online to 75 percent. Today’s con

As a car dealership, you have goals you want to reach. Maybe you gauge your success by annual sales or by your salespeople reaching their monthly quotas. However you choose to manage (and measure) your profitability, there’s always room to grow

Today, dealers are more confused than ever before about their digital strategy. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services

Using UTM Tags to Enhance Digital Marketing Strategies, from ClickZ. Don’t use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies. Ur

Justifying Your Spend – Getting SEO Buy-In, from Search Engine Watch. Justifying Investment Depending on your company, it might be once a year, some companies do it once a quarter, and I sincerely hope there aren’t any companies that force market

Parallax Scrolling and SEO: What You Should Know Before Designing a Website, from ClickZ. Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. When Ian Coyle designed t