2015: the year marketing automation finally catches on, from Venture Beat. I often sit across the table from a new or prospective client and am amazed that we’re both living in the same year. No, they didn’t pull up to the meeting in a DeLorean o

Urbandale, IA–January 5th, 2014–Flick Fusion (www.flickfusion.com) today announced a collaboration with ZMOT Auto (www.ZMOTauto.com), a leading automotive digital velocity firm, to produce vehicle inventory videos with voiceovers in a con

This two-way integration of dealership software automates key steps of a customer’s car buying experience to get the deal done in record time. FORT WORTH, TX – Jan. 5, 2015 – Dealership technology provider AutoStar Solutions has announced t

When I got started selling cars in 1993 I was terrible at it. I didn’t have a clue about the importance of building a personal brand or prospecting, so I had to rely on the advertising decisions of my managers for more sales opportunities. My manag

ProMax Unveils New Mobile Workplan and Workscreen for NADA 2015!, from Journal-News. ProMax Unlimited bolsters its award-winning software package with two big additions to its mobile platform. Dealer Marketing Services, the makers of ProMax Unlimited

Selling cars can be a competitive business to say the least. The high number of dealerships and qualified salespeople make it a necessity to have and use all the available tools out there to ensure you are providing the most information and the best

In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall budget. This means tens of millions of additional dollars dedicated to national digital programs of all kinds. Honda is not alone. Most br

Bill Fox, the owner of the Fox Dealerships, is the 2015 National AutomobileDealers Association Chairman. He and his sister Jane are partners in the group, which they started in 1976 by purchasing a small Chevrolet store. Since then, the New York-base

Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles, from Mobile Marketing Watch. According to a forthcoming digital marketing report from a leading global research firm, marketers in the automotive industry