So much money and effort is wasted in the automotive industry because so much content ends up on platforms where there is no audience. Social media can be a blackhole in which endless content is spilled, day after day. The traffic to a dealership Fac

Everyone is bombarded with study results including those of us in the auto industry. If you look hard enough, you can find data to support almost every issue. Over the last few years, studies have shown that dealership visits were down to a range of

10,000 likes mean nothing if your sales floor is empty. Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right

We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk while looking down at their phones, and parents using smartphones at dinner while ignoring their kids. But, my ultimate smartphone pet peeve is re

In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more research touchpoints to shop for vehicles than they ever have before– an average of 24, according to a recent study cond

Ad extensions in both Google AdWords and Bing Ads are a great way to take up additional real estate on a search results page (SERP), convey more information about your products and services but they also do it for the same CPC as you would pay for a

It might be one of the oldest marketing methods in the book, but the humble direct mail piece might be ready to make a serious comeback. Our digitally enhanced world hasn’t been very kind to direct mail– often relegating it to the bottom of the m

Autobytel Teams Up With GoMoto to Offer Consumers a State-of-the-Art Digital In-Dealership Car Shopping Experience, from Nasdaq GlobeNewsire. IRVINE, Calif., Feb. 13, 2015 (GLOBE NEWSWIRE) — Autobytel, pioneer of the automotive Internet and the

Here Is Why Apple Is Not Building A Car, from ValueWalk. The most recent speculation surrounding Apple Inc. (NASDAQ:AAPL) is the possibility that it would acquire Tesla Motors Inc (NASDAQ:TSLA) for $75 billion over the next 18 months to enter the car