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Digital DealerDigital Dealer ConferenceEveryoneGeneralMarketing StrategiesTrending Industry News
4 Strategies for Effective Dealership Marketing on Facebook
We know navigating the digital space can be tough. With so many options for digital marketing, how do you decide where to spend, and most importantly, how to spend on those platforms? When running a dealership is your main priority, making the most
Mar 25, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceGeneralLeadershipTrending Industry News
Busy is a Decision
“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership, impacting morale, efficiency, and employee engagement all through the implied importance of not having idle time. How did we get here? As
Mar 22, 2019
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Digital DealerDigital Dealer ConferenceEveryoneFixed Operations NewsGeneralTrending Industry News
Conquesting Through Service
New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these trends require a focus on fixed operations growth as a source for future revenue. This requires a two-
Mar 22, 2019
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Dealer/GM NewsDigital DealerMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry News
Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately
Mar 22, 2019
How Subscription Models Can Affect Dealership Valuation
Can the trend in dealership subscription services affect dealership valuation? Scot Eisenfelder shares his opinion in this video blog.
Mar 8, 2019
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Digital DealerDigital Dealer ConferenceEveryoneFixed Operations NewsGeneralServiceTrending Industry News
It’s Time to Harvest: Using Data to Find Service Customers
By, Jeff Clark, President of SOCIALDEALER Imagine the power of not only knowing every visitor on your lot, but also knowing if they visited your neighbor’s lot or independent service facility. The automotive kingdom is ruled by data sourcing. Cons
Mar 7, 2019
Automotive Leadership Roundtable (ALR) Attracts Best and Brightest to Miami this March
MIAMI, FLA — Feb 26, 2019 —The Automotive Leadership Roundtable and Awards Dinner, the Oscars of the automotive industry, returns to the iconic Fontainebleau Miami Beach Hotel this year from March 11 to March 13, 2019. The only event that brings
Feb 27, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneGeneralMarketing StrategiesTrending Industry News
If Your Inventory Strategy Isn’t Harnessing Your Data, You’re Falling Behind
As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates, government shutdowns, and inclement weather have resulted in some of the highest dealer inventories le
Feb 27, 2019