Social has become search marketing and search has become social marketing. The two giants, Google and Facebook, are competing for the each other’s audience, which means each company has developed several new marketing opportunities and ways to incr

Chances are your business is doing pretty well right now, but there is also a good chance that there are a few areas in which your operation could improve. What if you had an opportunity to get away from your store for a few days and really focus on

Co-sponsors Dealer Communications and Dataium, LLC, proudly announce the winners of the Fall 2012 Digital Dealer Website Excellence Awards. More than 3,000 automotive dealership websites nationwide were evaluated using objective metrics to determine

Jerry Thibeau, founder of Phone Ninjas, will provide you with techniques on how to deliver a world-class response to Internet customers. Jerry will cover response times, outbound phone calls, and e-mail templates, and you will even learn how to creat

Many fixed operations and service managers have attempted to transition their service dispatching from outdated manual methods to automated systems. Few have succeeded, while some are getting by with a “hybrid” manual-semi auto solution. This wor

The 9 by 7 inch iPad is responsible for a growing percentage of all Internet traffic. Seventy-nine percent of consumers use their mobile phones for shopping and one-third of consumers use their phones to shop for auto-related items. On eBay alone, ne

For many dealers and managers, the inability to acquire enough of the right used vehicle inventory impedes their success and profitability.  Todd Kinzle, Auction Genius CEO, reveals how you can clear this logjam by creating a more effective and effi

Do you know how to increase sales by distinguishing yourself from the other salespeople the customer will encounter in their car shopping process? David Lewis, president of David Lewis & Associates (DLA), will expose some “old school”

Consumer confidence is up and banks are lending. Now it’s time to tap into more sales to your hottest prospects: the customer on your lot today. Customers on your lot are more informed and ready to purchase now. In fact, the majority of your custom