This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video is the ideal way to share the rallying cry of how your dealership developed,

One of the biggest missed opportunities for dealers is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often

Buckle up for the newest auto industry technological innovation. One that has the potential to move buyers down the sales funnel considerably faster than any other tool available. What is it? Virtual reality.

Today, consumers expect a 360-degree experience when it comes to shopping for a car, and engagement is critical at every stage of a customer’s lifecycle. But syncing the online and offline

Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and to stay competitive, dealers require the right arsenal of tactics and tools that will

These past few years have been pretty good to the automotive industry. There are fewer dealerships, larger markets, more customers to serve, and last year we had record sales. But, the future

The current dealership sales and finance process was built by dealers, for dealers. Not consumers. There are a lot of critics that say the automotive retailing is the largest broken industry in the world

As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front lines come seeking answers to the difficult problems they face each day. Their desire is to find

According to the U.S. Bureau of Labor Statistics, “Despite the prominence of leadership roles, women hold about 25 percent of jobs in the motor vehicle and parts industry as of late 2015.”