Posts
The 5 Stages of Customer Engagement and How to Optimize Each One
Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and to stay competitive, dealers require the right arsenal of tactics and tools that will
Jul 28, 2016
Reap the Rewards of a Changing Market
These past few years have been pretty good to the automotive industry. There are fewer dealerships, larger markets, more customers to serve, and last year we had record sales. But, the future
Jul 25, 2016
Think Like your Customer: Transform the Transaction Process and Boost Your Bottom Line
The current dealership sales and finance process was built by dealers, for dealers. Not consumers. There are a lot of critics that say the automotive retailing is the largest broken industry in the world
Jul 25, 2016
Can You Handle the Truth about Automotive’s Toughest Issues?
As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front lines come seeking answers to the difficult problems they face each day. Their desire is to find
Jul 25, 2016
Better Culture = More Women
According to the U.S. Bureau of Labor Statistics, “Despite the prominence of leadership roles, women hold about 25 percent of jobs in the motor vehicle and parts industry as of late 2015.”
Jul 25, 2016
Recall Masters’ Christopher Miller to Present “Rein in the Recall Revolution” at Digital Dealer 21
Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced that company President, Christopher Miller
Jul 20, 2016
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Dealer/GM NewsDigital Dealer ConferenceMarketing StrategiesSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
The Storytelling Approach to Digital Marketing
It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing
Jul 18, 2016
Clicks to Bricks – Transitioning the Online Buyer into the Dealership
Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers
Jul 18, 2016
How to Recruit and Retain Top Talent
Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with
Jul 18, 2016