Waste. The most dreaded word in business. Whether it’s time or people or money, every business tries to optimize its resources and cut the waste. As with most industries with similar sized companies

Many professionals in the auto industry love their numbers: Impressions are up. Clicks are down. Conversion rates have reached 15%. Organic traffic has doubled over the past month.

In the car business, everyone knows what a cold call is. For decades, the cold call has been the foundation of lead conversion. With the wealth of resources at our disposal, cold calls

Injuries, and even incidents of death, continue to climb as recalls are an ever-escalating problem. As a result, litigators are paying attention and salivating at the prospect of big payouts

Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from years past, others have a current relationship with your brand, and the rest

Business is cyclical. When it’s booming, you might forget the fundamentals or accept a more laidback environment in your dealership. But when the downturn starts, those fundamentals

The way that car buyers are searching for and finding your dealership has changed. You can spend thousands of dollars a month on traditional advertising or marketing to create awareness

Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these tactics performed. Digital advertising is continually bridging the gap

For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent and the return on that investment. As technology has advanced,