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Is Your BDC Costing You Money? Probably.

Hate to be the bearer of bad news, but as you read this, countless dealership BDCs are successfully losing dealership dollars. It could be due to faulty processes, lack of communication
Mar 8, 2017

Burn the Equity Mining Boats

Let’s start this article with a little phrase that can make a big difference to your business when applied: Part Time Effort = Part Time Results, Full Time Effort = Full Time Results
Mar 8, 2017

The Proactive Service Manager

A few months into my new role as the service manager at a large metro-area dealership, it became obvious to me, that having the title, didn’t necessarily mean I was the one in charge
Mar 8, 2017

Text Success for More Conversions and Sales

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership
Mar 3, 2017

Who’s Your Data?

Your data is your customers! Your data is the key to your store’s profit, which makes managing data properly, so important. Learning to extract your own data to then build campaigns with it
Mar 3, 2017

Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns

Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site visitors
Mar 2, 2017

In the Trenches – Future Predictions from a Millennial Finance & Technology Executive, What Dealers Need to Do to Be Prepared

The traditional vehicle buying and financing process is coming under pressure from a number of front, which are all changing a dealer’s business model to efficient online platform integrations.
Mar 2, 2017

4 Ways to Convert Your Website Traffic into Sales in 2017

Shopping for cars online is easy for car buyers of 2017, but how can a dealership convert traffic into sales? Get four timely tips to supercharge your website.
Mar 2, 2017

Are You Getting Fooled by Today’s Digital Solutions?

There are a multitude of digital solutions available today for dealers to choose from with their marketing efforts. The tremendous amount of data available combined with technology
Feb 28, 2017