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The Proactive Service Manager
A few months into my new role as the service manager at a large metro-area dealership, it became obvious to me, that having the title, didn’t necessarily mean I was the one in charge
Mar 8, 2017
Text Success for More Conversions and Sales
There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership
Mar 3, 2017
Who’s Your Data?
Your data is your customers! Your data is the key to your store’s profit, which makes managing data properly, so important. Learning to extract your own data to then build campaigns with it
Mar 3, 2017
Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns
Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site visitors
Mar 2, 2017
In the Trenches – Future Predictions from a Millennial Finance & Technology Executive, What Dealers Need to Do to Be Prepared
The traditional vehicle buying and financing process is coming under pressure from a number of front, which are all changing a dealer’s business model to efficient online platform integrations.
Mar 2, 2017
4 Ways to Convert Your Website Traffic into Sales in 2017
Shopping for cars online is easy for car buyers of 2017, but how can a dealership convert traffic into sales? Get four timely tips to supercharge your website.
Mar 2, 2017
Are You Getting Fooled by Today’s Digital Solutions?
There are a multitude of digital solutions available today for dealers to choose from with their marketing efforts. The tremendous amount of data available combined with technology
Feb 28, 2017
Using Data to Unlock the Secrets of the Automotive Market
The auto industry continues to thrive with annual new car and light truck sales breaking unit barriers every year. As we head into the summer months of 2017, however, I understand that all
Feb 28, 2017
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It’s a Trap! Ignore the KPIs to See What You’re Paying For
Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines as evilly as one can possibly recline in his comfy Coruscant throne. “Get this message to the Rebels
Feb 27, 2017