Chinese philosopher Lao Tzu said, “If you do not change direction, you may end up where you are heading.” For many dealerships on the Auto/Mate DMS, they are heading towards being a client of DMS giant CDK. Although the deal requires regulatory a

I always applaud dealers that make an effort to learn and better themselves professionally while also striving for personal growth. For this reason I find that 20-groups, conferences and educational opportunities are invaluable. However, one key thin

While certainly not my first Digital Dealer, I was excited because it was in my own backyard at the beautiful convention center in down town Tampa. In addition, I was curious to see

Are you a dealer who’s tired of chasing customers who only want the bottom dollar and don’t seem to value loyalty?

For the past century, technology and marketing have evolved in a symbiotic relationship, continuously elevating the human experience with new conveniences, entertainment and information.

In a recent study titled “Winning the Moments Before Your Dealership,” Google outlined five critical moments buyers encounter on their online journey to your dealership. For any marketing strategy

Do you love your community? Have you ever wondered how you can promote your dealership and at the same time give back to your community? Well, it is not too late to start thinking

I have been in the Lot Services space since 2004, shooting photos and managing inventory for auto dealers. For the last several years we have been working on a video solution for that space

Mostly everyone who is reading this right now has probably heard of the saying, "If you build it they will come." This saying may be true with a fictional baseball field, but is not true with content creation