The Digital Dealer Charity Auction at the Digital Dealer 23 Conference & Expo this September 2017, raises funds for a Make-A-Wish Foundation child recipient. Boca Raton, FL – August 29, 2017 – Digital Dealer is proud to announce its second Di

The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money – hey that’s not an entirely bad thing, is it? The 2% Rule will

Facebook data reveals that out of every five minutes people spend online with mobile devices, one is spent on Facebook. That’s 20 percent of mobile web use, and it can be a gold mine for dealers – if they leverage CRM data and it’s done methodi

I’ve been in this industry for over two decades and in that time, believe it or not, (while I sure don’t want to age myself here) I have participated as an exhibitor and speaker at EVERY Digital Dealer conference. I’ve run sales teams and had b

For decades dealers have been searching for an effective way to understand and quantify whether their large marketing investments are paying off. Even when technology came into existence so they could begin to see web traffic and referral sources, mo

With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of purchase, today’s car dealers need every competitive edge they can get their hands on. Conquesting is one such competitive edge. It�

Let’s step outside the automotive industry for a moment and think about your last customer experience. Maybe you pre-ordered a Triple Venti Mocha at your favorite coffee chain and paid for it with your mobile device? Or maybe you received a push no

As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad

It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are finally over. It’s now possible to identify targeted audiences for your digital display and video advertising, reducing potential w