Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at D

We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a major automotive manufacturer. The goal was to mystery shop a proportional number of their dealers in the country and evaluate them on several impo

The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is now anytime. As traditional cable subscriptions continue to decline, Connected TV (CTV) offers a new

When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up

In her book Multipliers, Liz Wiseman shares research, which suggests that the American worker is only 40-70% productive on average. She details a number of traits that are prevalent among certain leaders that allow them to get up to 50% more producti

I had no choice… It’s not intellectually honest to say, “I didn’t have a choice”. Saying that you didn’t have a choice is just an excuse. The truth is, we always have a choice! The real issue is what did you do with your choice. In other

Job applicants lie on their resumes, they lie to your face in interviews and they ask references to lie on their behalf. According to separate 2017 studies from CareerBuilder and HireRight, 75-85 percent of employers say they have caught job applican

As modern-day consumers expect more flexibility for their transportation needs, does the traditional model of car ownership or leasing best meet their needs and expectations? Perhaps auto subscription is the best solution for the driver that desires

Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG.  I initially debated attending the training, as I felt my skills were pretty advanced and allowed me to do my job well.  H