Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic for the store. We pay photographers to take vivid, detailed photos of our inventory and our websites have become more dynamic and inter

Throughout my time in the automotive industry, I have visited hundreds of dealerships. I have seen every type of company culture imaginable. There are dealerships where everyone loves each other and others where there is such a disconnect, it shocks

Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars we drive to cars that drive us. But it won’t stop there. In the next decade, cars will be highly cognitive, sophisticated mobility machines powered by

Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at D

We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a major automotive manufacturer. The goal was to mystery shop a proportional number of their dealers in the country and evaluate them on several impo

The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is now anytime. As traditional cable subscriptions continue to decline, Connected TV (CTV) offers a new

When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up

In her book Multipliers, Liz Wiseman shares research, which suggests that the American worker is only 40-70% productive on average. She details a number of traits that are prevalent among certain leaders that allow them to get up to 50% more producti

I had no choice… It’s not intellectually honest to say, “I didn’t have a choice”. Saying that you didn’t have a choice is just an excuse. The truth is, we always have a choice! The real issue is what did you do with your choice. In other