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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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A Mystery Shop for a Major National OEM (Part 2)

Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer Synergy conducted for a major OEM. We shopped dealerships across the country and evaluated them on communication KPIs. Part 1 focused on KPIs for phon
Apr 3, 2018

NO, Dealers! You Don’t Need Work-Life Balance.

According to a recent study of young executives by HubSpot, one in two people say that they need to improve their work-life balance. One in two people are WRONG. Dead wrong. This idea that success is about “finding balance” is as flawed as it is
Apr 3, 2018

Relationship Development With People Is the Key to Your Success

Would you agree that great people drive greatness and without good people, your business is just a sound check getting ready for the real show? I do and that is the message I wish to expand upon. There is a long-standing concept going around that sta
Apr 3, 2018

Reach More Car Shoppers with Mobile Video on Facebook

When you wake up in the morning, what is the first thing you do?  For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day.  For others, they might have a different morning routine, but
Apr 3, 2018

Auto/Mate’s Dave Druzynski to Present “How to Spot Liars with Effective Interviews” At Digital Dealer 24

Albany, NY – April 2, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present “How to Spot Liars with Effective Interviews” at the upcoming Digital Dealer 24 Convent
Apr 2, 2018

Engaging the Informed Customer’s Mind: A Quick Guide to Personalizing Your Sales Strategy Through Video

We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening o
Mar 30, 2018

Maximize Your Leads to Significantly Improve Conversions

Dealers and automotive agencies are constantly on the search for the best leads. But many of these leads continue to fall flat. Why? How do you generate high quality leads before paying Facebook, another social platform or your agency? Every dealersh
Mar 21, 2018

The Seven Rules of Cult Brands

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a par
Mar 20, 2018

Avoiding the Common Service Technology Traps

I’ve been around enough installations of technology and tools in dealership service departments to spot a train wreck before it happens. I suspect many can recall a technology investment that went south and, ultimately, proved to be a big waste of
Mar 19, 2018