Would you agree that great people drive greatness and without good people, your business is just a sound check getting ready for the real show? I do and that is the message I wish to expand upon. There is a long-standing concept going around that sta

When you wake up in the morning, what is the first thing you do?  For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day.  For others, they might have a different morning routine, but

Albany, NY – April 2, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present “How to Spot Liars with Effective Interviews” at the upcoming Digital Dealer 24 Convent

We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening o

Dealers and automotive agencies are constantly on the search for the best leads. But many of these leads continue to fall flat. Why? How do you generate high quality leads before paying Facebook, another social platform or your agency? Every dealersh

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a par

I’ve been around enough installations of technology and tools in dealership service departments to spot a train wreck before it happens. I suspect many can recall a technology investment that went south and, ultimately, proved to be a big waste of

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a par

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dea