NO UMBRELLA NEEDED Warm sunshine in April makes Florida the happiest place on earth for Digital Dealer’s spring conference and expo. This year, the skies opened on day one and showered attendees with plentiful liquid sunshine. Umbrella or not, the

Proceeds to Benefit Make-A-Wish Foundation of Central and Northern Florida ORLANDO, Fla. (April 10, 2018) – Digital Dealer is proud to have held its third Charity Auction in conjunction with the Digital Dealer Conference & Expo, with proceeds b

There’s always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a recent survey of 100 Business Owners and Marketing Managers, 48% said they didn’t calculate their Retur

Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer Synergy conducted for a major OEM. We shopped dealerships across the country and evaluated them on communication KPIs. Part 1 focused on KPIs for phon

According to a recent study of young executives by HubSpot, one in two people say that they need to improve their work-life balance. One in two people are WRONG. Dead wrong. This idea that success is about “finding balance” is as flawed as it is

Would you agree that great people drive greatness and without good people, your business is just a sound check getting ready for the real show? I do and that is the message I wish to expand upon. There is a long-standing concept going around that sta

When you wake up in the morning, what is the first thing you do?  For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day.  For others, they might have a different morning routine, but

Albany, NY – April 2, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present “How to Spot Liars with Effective Interviews” at the upcoming Digital Dealer 24 Convent

We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening o