“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership, impacting morale, efficiency, and employee engagement all through the implied importance of not having idle time. How did we get here? As

New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these trends require a focus on fixed operations growth as a source for future revenue. This requires a two-

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I’m going to focus on the “right person” part of this equation. If you

By, Jeff Clark, President of SOCIALDEALER Imagine the power of not only knowing every visitor on your lot, but also knowing if they visited your neighbor’s lot or independent service facility. The automotive kingdom is ruled by data sourcing. Cons

Innovate or die. In today’s highly competitive market where modern-day dealers continue to face compressing margins, innovate or die is more relevant than ever, but how can you innovate at your dealership? Here are 5 areas where your dealership can

Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. With each technological boom, from the industrial age, through the dot com boom, the middle man has faced and overcome existential threats. Cas

As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates, government shutdowns, and inclement weather have resulted in some of the highest dealer inventories le

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and trav