By Cavan Robinson, Product Manager, OEM, DealerSocket We’ve come a long way since the days when the business rule of thumb when it came to social media was to treat it like a cocktail party: Ease your way in by listening, don’t dominate the conve

More than 80 percent of consumers say they want to complete one or more steps of the purchase process online, yet many dealers are dragging their feet when it comes to implementing digital retailing solutions. Their primary concerns include: Losing c

By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted on ineffective channels and strategies? In an industry fought with cut-throat competition, your digital marketing strategy becomes your strongest tool

By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for years. There is an easy way to see this; open GA, find traffic sources, and pick a vendor (source or source/medium) who provides some kind of direct-

In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank’s 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet,

By Ryan Kohler, CEO, DealerHiring (powered by ApplicantPro) It’s no secret that auto dealers all across America struggle to attract, engage, hire, and retain the staff they need to move business forward and achieve their goals. Constant turnover, u

Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the dealer (or contracted firm) conducted a thorough maintenance-pricing survey of the local area, then posted the results on a large poster in

By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against dedicated Internet Departments – no need to rehash stale arguments here. The truth is, our customers are demanding our full attention and it

We know navigating the digital space can be tough. With so many options for digital marketing, how do you decide where to spend, and most importantly, how to spend on those platforms? When running a dealership is your main priority, making the most