Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success. There were some new ideas introduced into the agenda and some atypical appearances that infused this Digital Dealer not only with a fresh flavor b

 In this Freebie Friday, VP Sales CDK Global Bill Wittenmyer shares the three most important traits that dealerships should be looking for in salespeople.

By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Do you know how much revenue your store is losing due to policy and shop supply abuse? During a visit to a dealership, I discovered $35,000 in revenue that had slipped through the polic

In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search. Unfortunately, dealers have been sold on the fact that paid search is the answer to every digital marketing need, and that i

A common concern shared in the car business is “Where are all of the good people?” There is a shortage of talent, and an even bigger shortage in up and coming leaders, which is requiring dealers to focus more than ever on people development and i

By Mike DeLong, VP of Dealer Services, Covideo Lights…Camera…Action!  There is no doubt that video has become increasingly popular within the auto industry. Dealers across the country are becoming more in tune and embracing video technology to b

By Alison Spangler, Senior Director for Manheim Digital Many dealerships have long held the view that the wholesale used vehicle market is an option of last resort. It’s a place for accepting losses, not an avenue for driving profits. Digital techn

By Cavan Robinson, Product Manager, OEM, DealerSocket We’ve come a long way since the days when the business rule of thumb when it came to social media was to treat it like a cocktail party: Ease your way in by listening, don’t dominate the conve

More than 80 percent of consumers say they want to complete one or more steps of the purchase process online, yet many dealers are dragging their feet when it comes to implementing digital retailing solutions. Their primary concerns include: Losing c