DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in t

By Jon Purdy, National Director of Learning & Development, CDK Global It’s both a blessing and a curse. The economy is booming, your business is growing, and you need good people to help you continue to grow. That’s a blessing. Right now, we�

By Trevor Gile, Managing Partner, Motorcars Honda; and Partner, RFCarwash Consulting & National Carwash Solutions Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance, c

By Eric Giroux, Director of Product, DealerSocket I did it. I pulled the trigger. I bought a foam mattress that arrived at my front door, compressed in a box, from a company I had never heard of. I didn’t know anyone who owned one. I had never touc

By Eric Brown, CEO, inSearchX What if you woke up tomorrow and the path to purchase no longer existed? Today, we use our internet-connected devices to visit websites and curate content we find interesting. But this process is getting INVERTED as our

By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a

By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sa

By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it with his credit card, and made history. This was, by all accounts, the first online transaction. That CD

By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the average life of a car is now a record of 11.8 years) new-car sales have plateaued. Dealers now have to l