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Conference & Expo: October 8-10, 2024

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Drafting a Winning Team

By Jon Purdy, National Director of Learning & Development, CDK Global It’s both a blessing and a curse. The economy is booming, your business is growing, and you need good people to help you continue to grow. That’s a blessing. Right now, we
Aug 8, 2019

Reducing Service Lane No-Shows

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your sho
Aug 8, 2019

Alternative Revenue Streams – Car Washes as Profit Centers

By Trevor Gile, Managing Partner, Motorcars Honda; and Partner, RFCarwash Consulting & National Carwash Solutions Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance, c
Aug 7, 2019

3 Tips to Increase Organic Website Traffic

By Steve Laureys, National Account Director for CallRevu’s CallVision DNI Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click a
Aug 7, 2019

Is Your CRM a System of Engagement?

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch
Aug 7, 2019

Consumer Data Privacy Laws are Spreading Nationwide

Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional sta
Aug 7, 2019

In the Modern Marketing Puzzle, Don’t Lose Focus on the Customer Experience

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive techn
Aug 6, 2019

Best Practice for Hiring a Trainer for Your Dealership

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 2, 2019

Should You Send Holiday Cards?

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 2, 2019