By Jake McCracken, Consultant, IM@CS Over the last 24 months of traveling the country, working hands-on with many dealers and their digital strategy, it has become very apparent that many dealers still operate without a BDC (Business Development Cent

By Susan Moll and Matt Hurst Just like we run our homes and our lives, we run our businesses by our calendars. It keeps us on track, organized, and efficient. However, the monthly “must do’s” in the dealership – from administrative work to da

By Kirstie Thomas, Senior Performance Manager with CallRevu When you consider the most valuable player at your dealership, who comes to mind? The dealer? The GM? The top-performing salesperson? What if I told you it’s your receptionist. Yep, th

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understan

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a lit

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto