Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and buildin

As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in attracting customers to your business has consistently increased over the past few years. In fact, given all the proven advantage

In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank’s 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet,

Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the dealer (or contracted firm) conducted a thorough maintenance-pricing survey of the local area, then posted the results on a large poster in

In this video blog, Brett Sutherlin explains why dealers should may more attention to service.

New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these trends require a focus on fixed operations growth as a source for future revenue. This requires a two-

 Andy Church shares why keeping up with warranties and recalls can increase profitability in this Quick Tip.

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet! As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I’m going to focus on the “right person” part of this equation. If you