As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently.  Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from

Yokohama Tire Corp. (YTC) steps up to the plate this season by sponsoring two Major League Baseball teams: the New York Yankees and Los Angeles Angels. This will be the fifth year for YTC’s sports marketing partnership with the Yankees and its sixt

NACE | CARS announced the return of the Technology & Telematics Forum (TTF). In its second year, TTF will provide a deep-dive into the future of shops and an overview of emerging technology for the industry. Sponsored by Auto Alliance and ASA, t

Today’s savvy customers are carefully evaluating all of the businesses with whom they could work before making a selection. Set your shop apart with this basic business principle: Wow them with your branding. Because even for the little guys, brand

  Automotive historians will look back on 1995 as a watershed year for the automotive industry. By September, all 1996 models had to have the same OBDII diagnostic connector under the dash, speaking the same emissions language. Something amazing

It seems these days everyone is pressed for time and running a million different directions. Because of this, your team can feel disconnected and often times alone in their jobs. They don’t get quality time with their supervisor and never get to re

Phone calls are on the rise – whether it’s because of the proliferation of smartphones and their easy call-to-talk functionality or because car buyers have grown weary of online lead forms – studies show that call volume is now outpacing Intern

Looking for a little more gross? How about looking toward a $40B industry. A few of the latest reports show that the accessory industry is on the climb. Close to 9 out of 10 people that purchase a vehicle will add an accessory within the next 90 day

Pronto adds technology partner, from Modern Tire Dealer. The first State of the Auto Care Industry Report shines a spotlight on the sheer force of the industry, and how production of auto parts, accessories and tires in America reaches across the ent