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Expand Your Digital Service Marketing Strategy
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and compet
Feb 19, 2018
Tennessee Gets a New Recall Law and Consumers Aren’t Happy!
January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclos
Feb 15, 2018
The Future of Service: A World Without Paper
If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly del
Feb 13, 2018
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
“What is true environmentalism? The Obama administration told us you can’t be about jobs and growth and protect the environment. I simply reject that! We can do both,” according to Scott Pruitt, Administrator of the US Environmental Protection
Feb 12, 2018
Payplan? I Donno It – I Just Get A Check Dude
As you would probably surmise, I get called in often when departments are losing money – usually big dough. The onset of a typical rebuild is launched by examining personnel expenses, which as you well know constitute the largest one group of exp
Feb 12, 2018
You Think Your Customers are Happy? Do This & Watch How Fast That Changes!
Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and service through surveys. Dealerships that fall behind the acceptable OEM standards can easily suffer consequences that reduce revenue an
Feb 8, 2018
Recalls can be Opportunities to Demonstrate your Full Value
Recall notices are not, for most dealers, the first place they think of when it comes to generating revenue. Yet, how a dealership responds to recalls can create a distinct opportunity: an opportunity to demonstrate a customer-first attitude and the
Feb 6, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
How to Create a Memorable Customer Experience
As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in fav
Jan 24, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsLeadershipSales ManagementServiceTrending Industry News
Using an “Outside-In” Strategy for Customer Experience
Providing the right experience that attracts and keeps customers can be difficult. Why? Well, according to an article on CMSWire, we are doing it backwards. The Toyota Product System, otherwise known as “Lean Manufacturing” advocates that all imp
Jan 24, 2018