None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business marketing, we definitely want to be unique, especially if your dealership is paying good money for a website, and thou

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance pro

I’ve been around enough installations of technology and tools in dealership service departments to spot a train wreck before it happens. I suspect many can recall a technology investment that went south and, ultimately, proved to be a big waste of

A male donkey or ass is called a jack, a female a jenny or jennet; a young donkey is a foal. Jack donkeys are often used to mate with female horses to produce mules; the biological “reciprocal” of a mule, from a stallion and j

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its pow

Automotive services are selling themselves. For customers, it is not whether to service a car; it is about where to service a car. Customers have great choices about where to service their cars. Quality parts and work are no longer a rarity and most

In her book Multipliers, Liz Wiseman shares research, which suggests that the American worker is only 40-70% productive on average. She details a number of traits that are prevalent among certain leaders that allow them to get up to 50% more producti

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the deale

To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin. I believe such plans are counterproductive because they change the service advisor focus away from customer retention and those behaviors