It’s very easy for those of us who have been on both the retail and vendor side of the automotive industry to focus all of our efforts on generating leads and driving sales. It’s natural. We all want to sell more cars and leads are often

It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an opportunity that is exciting and challenging. It is also a critical position for your dealership’s s

As every dealer knows, our industry has changed dramatically due to the explosion of the internet and mobile technology. Savvy dealerships have responded by making their websites mobile-friendly and moving more of the purchase steps online. But now t

When you walk into your local barber/hair salon to get a haircut, you know you are dealing with a certified professional. This individual has acquired a license, passed a certification process, and received hours of training to trim or style your man

BDCs, CRMs, Elite Customer Service, Brand Expertise–these are all things you must know and master to be competitive in a dealership. But this information does not generally come naturally and training is a must in the automotive space. Training

Each month, dealers and their managers conduct a review of the previous month’s business. Included in this review are departmental gross, expense and net profit, as well as their individual contribution to the total dealership. Most meetings also i

The National Center for Educational Statistics (NCES) projects that nearly 2 Million students will be graduating at the bachelor’s degree level as the Class of 2015.(FAQ) Consider the fact that nearly 71% of graduates this year are bringing home an

I don’t know about you, but I read a lot of books. Recently, I was covering for Steve Hall, who had to leave town on business at the end of one of his classes. The class had just started taking their exam. I didn’t have my laptop with me, so I

How effective is my team? How well are we doing on expense management? Are we leaving anything on the table? These questions are asked by every business, in every industry…especially when profitability is challenged or running lower than targeted l