There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads — whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and

How users get around your site is just as important as the content on it. If your navigation bar is confusing and cluttered, no one is going to stick around trying to figure it out. There are plenty of other sites with clean navigation, and your hard

The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for all individuals within the European Union.  The law was put into place on April 27th, 2016 and allotted a two-year adoption grace period

It’s summertime, summertime, sum, sum, summertime…well, almost. Millions of families are planning their vacations, and according to AAA Travel, more than 80 percent of people surveyed say they are planning a road trip this summer. For dealers, th

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool’s errand in this video blog.

Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but just because the option is there doesn’t necessarily mean you should take it. Waiting to include those i

Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so man

There is no question that dealerships are focused on cutting costs in 2018. We see it in our business, we heard it at NADA, and we talked with suppliers who were honing in on that message as well. Cut costs and track the reductions…a great obje