When people talk about the idea of video marketing, the focus is often almost entirely on the videos themselves, that is, the content and the SEO benefits of video. No doubt, video is an excellent tool or medium for enhancing the experience for the s

Many dealers prefer using internal BDCs so they can keep control of leads and processes. Other dealerships use an external BDC for cost, management and efficiency reasons. Just about every dealer believes it’s a choice: you either set up an interna

Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.

He’s the son of a successful car dealer, but Andrew Walser, CEO of Walser Automotive Group, hadn’t always planned on joining the family business. Instead, Walser first looked to make his career on Wall Street. Before he could get there, he starte

In the midst of the constant threats to dealers’ franchise investment, including new OEM facility requirements, OEM vehicle subscription programs, OEM warranty and incentive audits and chargebacks, attorneys general and FTC advertising penalties, c

As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely following the press and feedback on this exciting new area. I would share that I have seen nothing in my career that has created more excitem

Where we were, is not where we are now, and not where we are going. Due to the demand from the public to look better, be faster, and charge less; along with the pressure of consolidation, the auto business is a completely different environment than w

Don’t Let Your Comfort Keep You From Your Calling In attending the Digital Dealer 24 Conference & Expo this past April in Orlando, it became overwhelmingly apparent that so much of the automobile business has become dependent upon technolog

In my “Mission Unstoppable” workshop (based on my book Unstoppable) I play a short video of six-time national champion and legendary Alabama football coach Paul “Bear” Bryant speaking to new recruits about the power of every player giving a �