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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Profit By Action Quick Tip: Prospects Not Ups
In this Quick Tip, Andy Church shares why dealerships should stop including “ups” in their vocabulary.
Apr 5, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Social Media Transformation
There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark Zuckerberg indicated that st
Apr 5, 2019
How to Speed Up Service Transaction Time
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your order is submitted. At the grocery store, chec
Apr 4, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results. Dealership margin pressures combined with 90% of Google clicks within our industry occurring within the o
Apr 3, 2019
Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco,
Apr 3, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
Are You Dodging Bullets with Your IT Strategy?
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer. The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once again
Apr 3, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneGeneralTrending Industry News
Making Leaders Out of Managers
A common concern shared in the car business is “Where are all of the good people?” There is a shortage of talent, and an even bigger shortage in up and coming leaders, which is requiring dealers to focus more than ever on people development and i
Apr 2, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneGeneralLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
Cut the Losses: Turn Wholesale into Profit Gains
By Alison Spangler, Senior Director for Manheim Digital Many dealerships have long held the view that the wholesale used vehicle market is an option of last resort. It’s a place for accepting losses, not an avenue for driving profits. Digital techn
Apr 2, 2019
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
Spring Market Officially Arrives
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Apr 2, 2019