Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all? Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:

One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate c

Many individuals and companies hang their hats on their years of experience or combined years of experience as a whole. But here’s the thing, experience does not equal expertise. Focusing your energy on being the best will not get you the results y

 Testimonial videos are the most cost effective way to not only work video into your marketing strategy, but provide your audience with social proof that you have the solutions to problems they face. Despite the marketing power they bring, so many

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores in part 2 of this series.

CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog.

 Does your Service and Parts departments have a good online presence? In this fascinating Quick Tip, Andy Church discusses the latest research from Google regarding online searches for after sales departments and products.

Index Continues To Lose Momentum But Expects Quick Jolt from April Spring Season LAWRENCEVILLE, GA (April 9, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, relea

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing cust