There’s nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those people is on your website, but they’re also on your competitors website AND in their store. D

All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effor

 In this episode of Witt’s Wise Words, Bill Wittenmyer shares how dealerships can avoid losing credibility with customers.

DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani

 Andy Church shares the importance of a needs assessment and offers some advice on how best to conduct one in this Profit By Action Quick Tip.

 CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren’t going away and why dealers should pay attention to them.

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbli

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks. That is no longer the case. Custome

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in f