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Email Subject Line Hack – Vertical Response

 Frustrated by lack of success in your email marketing strategy? Between getting your provider to approve them and then getting your audience to open them, it can be extremely tough. But there’s a reason email marketing is still a driving fo
May 14, 2019

Witt’s Wise Words: Action Breeds Action

 CDK Global VP of Sales Bill Wittenmyer shares how simply taking action can make you more successful in this edition of Witt’s Wise Words.
May 13, 2019

Freebie Friday: Dont Be A Stereotype

 VP of Sales CDK Global Bill Wittenmyer explains why automotive industry professionals need to avoid being a stereotype in this episode of Freebie Friday.
May 10, 2019

Meet the Employees of Generation Z

It’s 2019, which means there are now adults who have only lived in the 21st century. Today’s 18- and 19-year-olds have never experienced a world without the internet, hybrid cars, or camera phones. They’ve probably never had to turn a record o
May 9, 2019

Are You Following Up?

Harvard Business Review reported that the number one complaint among customers is the absence of follow-up. As a result, 65% of customers are likely to speak poorly of a company and 48% will repeat their frustration to at least 10 people they know. A
May 8, 2019

Is Your Customer Data Safe?

Consumer data privacy concerns are constantly in the news. Growing pressure on lawmakers to do something has resulted in a wave of new consumer privacy legislation being passed in many states. California has passed the California Consumer Privacy Act
May 8, 2019

How Should a Dealer Expect Their DMS Conversion to Go

 DealerBuilt CEO Mike Trasatti explains how dealers should expect a DMS conversion to go in this video blog.
May 8, 2019

Tires Are Revenue Drivers: Here’s How To Get Your Share

Sales profit margins are getting smaller, and dealerships are looking to service as the profit-making aspect of their business. And there’s one area of service that’s particularly overlooked, especially for how much revenue it can generate: tires
May 8, 2019

Spring Market’s in Seventh Week

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
May 7, 2019