“We’re making more net profit in a month now than we used to make in an entire year. That speaks to two things…how bad we were before and how good we are now.” This quote comes from Paul Lynch, the general sales manager at DePaula Chevrolet,

The value of training your fixed-ops employees, according to SearchAutoParts. I’m a huge football fan and have been for many years. I didn’t grow up one; in fact when I was younger, cars held a greater interest to me than football. No surprise th

15 marketing tips from the legendary David Ogilvy, reported by HubSpot. Let’s face it — it’s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we’re always trying to stay up o

Brainstorm blogging topics for your auto body shop from Stratosphere Studio. If you’ve made the decision to start blogging regularly for your body shop, the task might feel very overwhelming at first. For many business owners, the first question th

6 tips to building an effective mobile landing page from Customer Think. What’s Different about Mobile Landing Pages? Marketers spend millions of dollars and millions of hours figuring out ‘regular’ landing pages. Most marketers can tell you av

Training games to boost customer service, according to Customer Think. We all know that customer service as an industry has its share of problems, like any other industry. As a result, there comes a point when inherent flaws require a scapegoat, and

Information is the key to success, according to SearchAutoParts.com. In a recent industry forum, leaders for both the insurance and collision repairer segments cited rapid advances in vehicle technology as one of their top concerns for the future. To

Entrepreneur Magazine suggests that businesses take social media security more seriously. Where do dealers draw the line between personal and professional? Take some tips from the U.S. Military and consider what information is business- and customer-

Jenn Herman provides customer insight on the experience available in the used department. Re-working your sales team to be less pushy and more professional is an obvious tactic that improves customer relations, and can be employed in social media as