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Profit By Action Quick Tip: Email Signatures
Andy Church explains the importance of e-mail signatures in this Quick Tip.
May 24, 2019
Freebie Friday: Persistence Pays Off
VP of Sales CDK Global Bill Wittenmyer shares why persistence is your best ally towards productivity in this Freebie Friday.
May 24, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingServiceTrending Industry News
No One Plans to Fail
As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships. As new vehicle sales and gross margins decline, it’s natural to look for ways to cut exp
May 24, 2019
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Dealer ManagementDealer/GM NewsGeneralLeadershipResearchSales ManagementTechnologyTrending Industry NewsVideo
How to Evaluate IT Solutions for Your Dealership
Helion Technologies Founder & President Erik Nachbahr shares some tips on what dealerships should be looking for in an IT solution for their dealership.
May 23, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Customer Experience Transformation and Your Dealership
A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has
May 23, 2019
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementTrending Industry News
Stable Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
May 22, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry NewsVideo
The Importance of Doing Social Media the Right Way
DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media for their presence to be effective.
May 22, 2019
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Dealer ManagementDealer/GM NewsInventory ManagementMarketing StrategiesSales & MarketingSales ManagementTechnologyTrending Industry News
Do Stitched Photo Videos Provide Value, or are they Outdated Technology?
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description o
May 22, 2019
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Dealer ManagementDealer/GM NewsEveryoneLeadershipMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
The Digital Automotive Shopper Journey for 2019 and Beyond
As we move into the middle of 2019, it’s important to take a step back and evaluate the evolution of the automotive shopper journey. Just a decade ago, the entire automotive shopping experience was purely offline. The few digital touch points usual
May 21, 2019