Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re spending thousands every month on a litany of marketing activities. Your vendors are drowning you in

Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely t

How to recruit talented employees to enhance customer service, from Customer Think. Happy employees make for motivated people who want to deliver the best customer service they can to assist consumers and clients. These are the people who become the

Infographic from Entrepreneur on giving your customers exactly what they want. Your business lives and dies by its customers. And you don’t have a whole lot of room for error when it comes to taking care of them. It takes a dozen positive experienc

Annual new car sales have risen steadily since the economic collapse of 2009 when a mere 10.3 million cars were sold. In fact, 2013 is on track to see sales somewhere north of 15 million. While this is wonderful news, these numbers fall way short of

Proof that the internet is an important source for car buyers, from The Dealer Geek. Car buyers are spending less time online shopping for a car than they did 2 years ago according to a study conducted by Autotrader.com and Polk. The original study w

Last year was the year of the mid-size sedan. With five of the top seven automakers in the U.S. introducing fresh redesigns, America’s most popular auto segment became even bigger. Overall in 2012, mid-size car sales were 22 percent higher than the

Are you making customers or making money? The correct answer, of course, is “yes.” Obviously, you can’t make money without customers; yet simply having a large customer base won’t automatically make you any money. One west coast dealer summed

In mid-1995, AOL and Prodigy were launching what most believe was the first foray into providing automotive purchase and product review data to the public via what we now know as the Internet. The Internet has become such a way of life today for ever