From Stratosphere Studio: Your Dealership Marketing: How to know what’s working and what isn’t. As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how b

Digital Dealer is hosting their 15th conference this month in Las Vegas. We are excited to have many employees attending to learn from and network with some of the brightest dealers in the automotive world. Their first night culminated in a keynote t

How much easier would it be to hire great employees if you only attracted cream-of-the-crop applicants? Unfortunately, the reality today is quite different, as only 20 percent of salespeople turn out to be star closers. On the fortunate side, I’ve

The 6 psychological triggers behind viral content, according to Ragan.com. Your boss or client barges into your office and demands a viral video or Facebook post. You start to sweat. How can you make that happen? How can you get people to emphaticall

The best marketing ideas that never saw the light of day, from iMedia Connection. It’s the idea that still makes you wake up in a cold sweat. You spent weeks coming up with the perfect pitch for the perfect campaign that would put both you and

If someone told you that the greenest, most environmentally friendly technology gaining prominence was diesel, you might think he or she were crazy. After all, isn’t diesel the noisy, noxious, nasty-smelling technology that has plagued the world’

Convert your dealership website visitors into leads, according to Stratosphere Studio. If you are worried about how much traffic your auto dealership website is getting every month, that’s certainly a valid concern and something we recommend that y

8 strategies to ignite your passion, according to The Inc. 500. Passion is not just the way to happiness–it’s also the fuel that ignites success. Having passion for a particular goal, whether personal or professional, provides the energy

How to repair your broken auto dealership website in 5 easy steps, according to Stratosphere Studio. Okay, be honest: how is your auto dealership website performing? Are you getting plenty of traffic and leads or are you disappointed to report that y