“The most dramatic cost of the lack of leadership is that the market has changed so much and your dealership has changed so little!” On Tuesday August 23, 2011 at 1:51PM, I was sitting with an F&I Manager when the building started shaking and

Why you should care about these 5 subprime auto finance predictions, from Forbes. Over the past five years, payday lending has evolved from a marketplace dominated by old-school lenders into one that is pioneering lower cost credit from a new breed o

Today’s marketing isn’t the same as it was yesterday. Simply pushing static information to buyers in a mass market advertising model is no longer sufficient. You must fundamentally shift the ways you engage with customers across online ch

Stop wasting your time, use the 80/20 rule of time management, from Entrepreneur. Small-business owners waste their time on what I call $10 an hour work, like running to get office supplies. Meanwhile, they forgo the activities that earn $1,000 an ho

It’s fair to say the auto retail business has changed more in the past 10 years than in the previous 75 years combined. Much of the change owes to the rise of the Internet and new technologies, which have transformed the way consumers shop for used

Whether you are a Salesperson or Sales Manager, your main goal is to close sales. Everything we do up to that point is all just set-up and preparation, yet so many of us fail when it comes to this final step. In actuality, we fail approximately 75% o

Improve trade-in experience for your customers using these 4 tips, from Subprime Auto Finance News. Because hammering out an agreeable trade-in value creates negative feelings for potential buyers, AutoTrader.com offered four tips to help dealers eas

The single most important website metric, according to Entrepreneur. Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense of the various metrics it records–page

Using blogging to increase your dealership traffic, from Stratosphere Studio. If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business.