Shop excellence as a choice, according to Search Auto Parts. One of the things that shocked me more than any other during my many years working with Shop Owners and Service Managers from across the country was how often I cared more about the success

PR lessons from Ron Burgunday, according to Ragan.com. The much anticipated film “Anchorman 2” hits theaters on Wednesday, and the MediaSource crew can’t wait. As a team of trained television journalists turned PR pros, the legendar

Time and time again, automotive customers seek out dealerships that offer the best personalized customer service. Attention to customers’ individual needs and interests sets a great dealership apart from the rest, and keeps customers coming bac

Many of you have kids in high school, college or who have just entered the workforce. As you see them grow and mature, you have dreams of them working for the family business. But now that your children are getting older and your dreams of them joini

The basic assumption today is that a buyer won’t be back into the market for perhaps eight to ten years. All the statistics tell us this – owners are maintaining their current vehicles longer, on average up to 11 years! A dealer will starve to de

Marketing like you mean it, from Search Auto Parts. I know it is difficult with every snake-oil salesman on the North American continent and even beyond offering you the secret to automotive success but as long as marketing is a necessity, and it is

“Drown me! Roast me! Hang me! Do whatever you please,” said Brer Rabbit. “Only please, Brer Fox, please don’t throw me into the briar patch.” – From an American Folktale A couple of blocks from where we hold our F&

As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the cliché “Buyer’s are liars.” When I ask them when they believe buyers are liars, they all respond with the same answer, “When their lips are mo

Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”. The reason for the competition becoming greater in not only independent retailers but in rental car companies retailing vehicles, the internet retaili