There is no shortage of vendors ready to take your money…um, I mean provide you services to increase your bottom line. There is a vendor for everything you need, and even for things you don’t know you need. But how do you choose the right one? Th

When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjust

A covenant is a contract. We make them when we ask someone’s hand in marriage, we sign one when we acquire a dealership franchise and agree to pay floor-plan. Whether informal or formal, employees make a covenant with their employer when they agree

“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly affected by their perception of your intent.” An individual obtained a once in a lifetime appointment t

Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always

Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and profitability in our stores, it is going to be in 2014. New car sales are over the top, as you well know. This means the opportunity for trade-

The new phone process in fixed ops, according to Fixed Ops Insight. From the moment we wake up until the end of the day, smartphones allow us to connect with friends, family and business associates. Research shows that, rather than feeling overwhelme

From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business. There�

Get into a positive mindset for the New Year, according to Entrepreneur. With the New Year in sight, you may be starting to think about making resolutions. While entrepreneurs often think success will bring happiness, happiness expert Shawn Achor, au