According to Driving Retention, how dealers and managers can utilize their resources and better manage their marketing dollars. One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you fi

The beginning steps of starting your own car dealership in Florida, according to JW Surety Bond. If you have an entrepreneurial spirit and are looking to start your own business, you know for sure that an auto dealership is a perennial favorite that

Lessons from the Wolf of Wall Street, according to Harvard Business Review. The debauchery-laden film by Martin Scorsese The Wolf of Wall Street is a prime example of financial corruption, excess, and corporate greed. It’s the rags to riches to rag

In my travels, I am constantly asked, “How should I forecast my department?” It’s a great question and when I begin asking questions, everyone has about the same answer. It’s last year’s figures plus another 6% -10%. Seems to me that a deal

Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine m

Insurance is a very important profit center for a car dealership. And in my opinion, insurance will only continue to grow in importance as more dealers capitalize on their market leverage, begin selling collision insurance with their gap, and then ha

What if your customers were automatically notified the minute their vehicle was completed, after receiving its maintenance? What if they received a promotional message when they updated their address information: “We see that you’ve moved, bu

For those of you attending the NADA convention January 24 – 27 in New Orleans, I will be leading a fixed ops workshop again this year. The workshop will be presented twice on Friday afternoon and again on Sunday afternoon. I hope you’ll be able t

Fumbling through your pockets or handbag to search for the right car key on a key ring is nothing but an obstacle standing between you and your destination. With keyless entry and pushbutton ignition, you can start your car and get to your destinatio