Dealerships are subject to a variety of safety risks; the largest being slips, trips, and falls. Statistics show that these accidents account for 15% of all accidental deaths and account for the majority of Worker’s Compensation related losses at m

Phone shoppers and good connections, according to Search Auto Parts. The perception from the outside might be that everyone does everything via the Internet, but anyone in the tire or automotive repair business still is very familiar with that voice

Five tips and examples for digital marketing success according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did

The 6 dirtiest jobs in digital marketing, according to Ragan. I’ve watched Mike Rowe, host of Discovery Channel’s “Dirty Jobs,” tackle smelly, dangerous, and downright strange jobs. I don’t believe Mike ever took a job i

The vast majority of automotive consumers—71%—report using their smartphones as part of the buying process, with 63% using their phones for research while they are physically at the dealership. And dealers are catching on, shifting massive amount

Large and well established companies in our space are notorious for spending the lion’s share of their resources protecting their golden goose rather than making moves to grow it larger. This logic is understandable to some degree, as key decision

Driving a car is a quintessential part of American life, so becoming an auto dealer is a great career option. Whether an aspiring auto dealer is interested in selling new or used cars, every state has a similar process they’ll have to follow. The f

The automotive landscape is changing at a rapid pace and that pace is quickening. Every day, week, month, and year, the car business is evolving, and in doing so, vaguely resembles the business that many of us started in years ago. A sales department

What’s the name of the game in automotive? It’s generating floor, phone, and digital traffic, managing expenses, and getting more bang for your buck. While ensuring the prospect and customer are happy with their product, process, and service expe