It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever changed the used vehicle business. Today, the most successful used vehicle dealers rely on technology/tools to determine the vehicles they should

There’s been a lot of buzz lately in regard to how to sell vehicles to Millennials. Yes, they are a different generation that grew up in a much different world than many of the more “experienced” sales guys on lots today. And yes, they’re arm

Why you should start taking Millennials seriously, according to NPR.  In the U.S., people born between 1980 and 2000 now outnumber baby boomers, and their numbers are still growing because of immigration. This generation is already shaping American

You want to close the deal and customers know this. Contrary to fact, they think there are thousands of dollars between the MSRP and the dealer price so they are looking for all of the discounts and perk they can get. The reality is you are only maki

From Search Auto Parts: Who is responsible for tech productivity? Who’s responsibility is it to make sure that technicians are productive? As you might imagine, it falls on everyone’s shoulders in the shop. But there are individual ways y

Always-on marketing to the always connected, from Marketing Profs. Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer

Responding to device changes in Google and Bing, according to Search Engine Watch. Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing a

5 ways to dazzle and delight your customers this holiday season, according to Entrepreneur.  As summer winds down and fall quickly approaches, it’s your job as a business owner to figure out how you’re going to get the most out of the upcoming h

How do you choose chemical hand protection for employees at your dealership? Working with chemicals can be risky, as an accidental exposure from submersion or splash for certain types of chemicals can result in burns. Fortunately, there are a variety