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Keys to Preparing Your Successor
Just as there are many roads that lead to Rome, there are many paths that can be taken when it comes to preparing your successor. Many Dealers believe operational experience in the front and back ends of the business and participating in learning opp
Nov 4, 2014
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Dealer ManagementDealer/GM NewsDigital DealerInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementTechnology
Are You Maximizing Your Virtual Inventory Strategy?
With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the dealer lots, inventory management has become even more important for dealers and remarketers. Maximizing profit in these conditions offers new c
Nov 4, 2014
Building Consumer Trust in Service
One of the largest obstacles that dealership service departments face is consumer mistrust. Articles with titles like “10 Tips to Avoid Auto Repair Rip-Offs,” and “Avoid Getting Ripped Off on Repairs and Maintenance” are constantly being publ
Nov 3, 2014
Dealership Winter Safety
Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change in winter weather, also comes additional safety risk, which also means additional safety preparedness. To maintain productivity and r
Nov 3, 2014
Winter Illness Prevention
Winter is approaching faster than many of us even realize. With all of the positive fun and festive parts of the holiday season comes the additional risk of illness. Illness can quickly spread in a dealership, taking out many of your employees, and a
Oct 22, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales Strategies
Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car sales are expected to hit 16.77 million this year, outstripping both last year’s rate and the consensus forecast. But why stop there? The improved eco
Oct 21, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are won or lost around the green on the shortest shots, not on who can hit the ball the farthest on the first shot. The same is true with closing – “What�
Oct 21, 2014
The Service Department: It’s More Than Just Fixing Broken Cars
The best summary I have ever heard concerning our industry comes from Leigh Silver, who puts it like this: “The service operations can be viewed as a combination of running a sales floor, in conjunction with a manufacturing plant, in combination wi
Oct 20, 2014
Unraveling the Mysteries of Matrix Pricing
The Many Ways to Increase Gross Profits At least once a month I get an inquiry from a Parts Manager or GM asking how they can improve their Parts Gross Profits by implementing a Matrix. When I ask them what they had in mind I initially get dead silen
Oct 20, 2014