Training That Wasn’t, from NCM Institute. Have you ever really trained your people? I don’t mean some of this stuff out on the market that is purported to be training; I mean really training. Every third call to my office is a dealer calling and

Workforce Management for Auto Dealers: Complexity is an Understatement, from Compli. Workforce management and employee compliance can be tricky, complex and challenging for many auto dealers, but they’re definitely not to be ignored. The phrase, �

Time is constant. The amount of time we have in a day, week or year will never change. People say, “I don’t have time,” or “I need to find more time.” The fact is, you will never have more time than you do now. So the co

In speaking with various dealerships, most dealers and managers agreed that their employees are their greatest assets. As a consequence, I like to equate the following simple formula to ensure how important this is: Employee Relationship Development

Much like it takes a village to raise a child, it can take an entire company to create and maintain a safety culture. A single safety professional can’t be everywhere at once, which means that to have a great safety culture, the rest of the company

Ally touts dealership camaraderie in new ad campaign, from Automotive News. Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. The stories include a look at an Ally account ex

SCOTTSDALE, AZ–(Marketwired – April 06, 2015) – Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and

New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution: T

Customer Equity is an essential metric in determining the value of a business. So what is it, and how is it determined? Customer Equity Customer equity is defined by how valued a customer feels not by how much that customer values a company. This val