It all comes down to customers. Without them, there’s no reason to be in business. The best business plan and greatest product in the world are meaningless if potential customers aren’t located, marketed to, enticed to check out what you’re sel

Today’s market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions a

AU.TO is a true search engine similar to Google in terms of speed, breadth, and ease of use, but it is tailored specifically for cars, and only cars. Conceived and built with both consumers and dealers in mind, AU.TO aims to improve the shopping expe

Do you find yourself constantly concerned about retaining your employees and trying to hire the right people to take care of your customers? There has been an awful lot of discussion about this topic and how to become better at your hiring process an

Want to increase your dealership’s online presence, but think link building is too scary or complicated? You might reconsider after you learn a few things you can do offline to earn local links. Building local links for car dealerships requires a d

“Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s

Analytics and big data are frequently used terms in the automotive world these days—and many dealers are ready to take the next step in mining their data to help boost sales. One emerging trend in this area is called buyer detection, which has been

Let’s face it, Google has spoiled us rotten. Seventy-four percent of us gets frustrated when a site doesn’t address our needs. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news

Just imagine walking through the doors of your dealership noticing the happy and smiling faces of your staff. Your customers are providing rave reviews about your dealership and the service department increased business by 30%. Cars are flying off th