Try not to take your eye off the ball when it comes to competing for sales. The manufacturer of your dealership’s brand of car has a very different focus than you do. Remember that if your manufacturer builds Chevrolets and you are a Chevy dealer,

Fear is the greatest enemy you’ll ever encounter as an automotive professional. Fears appear on both sides of most sales situations so you really need to understand them and master how to overcome them. Hopefully, you’ll learn to recognize and co

Ok Service Managers, the temperature is hot, the shop is full and everyday you are wondering how you can get more vehicles through the shop to meet the summer demand. It’s upon us with a vengeance it seems. Every customer has planned that road tri

On the surface, one might think that website chat systems are very straightforward, that they’re all pretty much the same. They’re not the same and with one of the three most important components, the differences can be huge. When analyzi

Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptic on who and what was going to be in attendance. We’ve attended some automotive conferences in the past where there were more vendors than dealers

We have done extensive spend management work in the dealership space over the last 15 years. One of the biggest changes I have seen in overall dealership expenses has been the growth in the marketing expenses and the vast array of marketing strategy

It’s an age-old question and a $10 billion industry. Every year, thousands of books and self-improvement courses are sold, and the most successful motivational speakers command $20,000 to $50,000 per engagement. Yet leaders and managers in companie

It’s not the wand that makes the magic happen, but the magician who wields it. All of the tools, solutions, and leads in the world may be necessary to stay competitive, but it is the people you employ that make you profitable. If a dealership is on

When I was operating dealerships in Northeast Oklahoma, there was a little hamburger joint that had some of the best hamburgers and fried squash I had ever eaten. At the expense of my girlish figure, I would attempt to eat at this burger joint about