Posts
Porsche Plans to Bring Some Disney Magic to its Dealerships
It’s no surprise that Disney has created one of the largest groups of loyal customers in the world. Of course, this isn’t by accident. Everything Disney does is by design. According to an article
Apr 4, 2017
Managing Your Dealership for the Best Return
Sporting Clay Shooting is one of my favorite things to do. It is like golfing but with an over and under shotgun. If you have ever done it you know the joy of getting out doors with a few buddies,
Apr 1, 2017
The Year-End for Your DMS
We spend the first part of every year consumed with the prior year. There are the dreaded 13th month entries that are a double-edged sword; a huge amount means smaller tax payments,
Apr 1, 2017
At Twenty Years Old, Are You Babying Your BDC?
It is 2017, which means our youngest department is turning twenty! That’s right, as we turn the calendar once again, we recognize two decades of a formal BDC presence in the auto dealership
Apr 1, 2017
How One Dealer’s Gumbo Attracted His Community
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion
Mar 28, 2017
Do You Really Know Why Your Dealership is Growing?
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers
Mar 21, 2017
The Customer Experience That Wasn’t
Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off
Mar 16, 2017
Are Your Dealership Sales Meetings Short and Effective?
When was the last time you sat through a sales meeting and were fully engaged with the speaker in 10 minutes? I’ll speculate that that would be a rare occurrence in today’s world of the young
Mar 10, 2017
Transparency: The Key to Customer Loyalty
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years.
Mar 7, 2017