In my lifetime I have visited hundreds of dealerships. I have seen sales teams that are crushing it and sales teams that are performing dismally. Over time, I have noticed common denominators in both groups. I won’t bother sharing what those ar

Baseball season is in full swing (pun intended) and there’s an interesting controversy swirling around the league. Players are on pace to hit nearly 500 more home runs this year than ever before. Coincidentally, the league’s strikeout rat

Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook the relationships they already have. The dealers who are looking to shift to

Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to be number one in a larger area, such as their state. Preston Ford strives for an even bigger objective. For the past eight years, Preston Ford has mad

I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out, a GM of a dealership pulled me aside and asked if he could ask me some questions. We found a few seats in the h

Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the works? Dealership service departments had plenty of time to order the necessary parts, plan their marketing outreach (typically direct mail) an

Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda began his career in the automotive industry in 2003 with the DCH Automotive Group in New Jersey as a sales consultant, before becoming

Previously I have written about the importance of visionary change  in dealerships. Why is it this industry largely doesn’t grasp the concepts that successful companies embrace regarding the adoption of a corporate vision for change? Ready, shoot,

The best leaders leave a legacy by reproducing themselves into high-potential team members. While leaders should train, coach, motivate, and care about all team members, mentoring is reserved for a select few. However, many mentor/mentee relationship